During her 12 years at the BBC, Luisa became a recognisable TV correspondent covering major stories from the Amanda Knox trials in Italy, to the International War Crimes Tribunal in the Hague and Papal events from Vatican City. In her latter years at the BBC, Luisa was Deputy Royal Correspondent covering the period of the Queen’s Diamond Jubilee and The Duchess of Cambridge’s first solo Royal engagements to the birth of Prince George.
Luisa moved to New York for 3 years with her family in 2014. It was there that she decided to use her core skills honed at the top level of broadcast journalism in a new context; to help others find the confidence to present with composure and communicate effectively. Thus, Composure Media was launched with Louisa Preston. Luisa is now back in the UK but continues to work remotely with clients in New York including ‘Vermilion Talent’ for whom she coaches career returnees to craft the perfect Elevator Pitch. Luisa has also contributed as a coach to Cambridge Judge Business School’s Accelerate and Ignite entrepreneurial programmes.
Before working at the BBC, Luisa worked at ITN for ITV and Channel 5 News and Euronews in Lyon, France. She has facilitated corporate events as a presenter/host for Nissan, Sage, Cannon, Nortel, Cisco, Honeywell, Market Gravity, Barclays Capital and the British Council. She brings an international dynamic to proceedings, due to her varied background living in Africa, Europe and the US and being of dual Italian/British nationality.
Louisa has been a recognisable face on British TV screens for nearly 20 years and continues to appear on BBC London News as a freelance presenter/reporter. She’s had the privilege of being part of the presenting team on BBC1 for major national events, including the 2017 General Election, London 2012 Olympics and Royal Wedding in 2011.
Louisa joined the BBC after working for ITN’s ITV and Channel 5 News, where she became the youngest national newsreader aged 22.
Alongside her work at the BBC, Louisa has always taken on projects in the corporate sector where her experience includes facilitating a number of large scale industry events including conferences, award ceremonies and Q&A sessions with CEOs and high-profile public figures. In launching Composure Media with Luisa Baldini, Louisa wanted to couple this corporate experience and her extensive broadcast abilities to help others become confident communicators.
Louisa brings personality, warmth and humour to proceedings.
She studied Law, Politics and Journalism at University.